Listen

A relationship with Sky Bet and the EFL that has spanned over 6 years this was our biggest undertaking for a one off project for League of 72 (Sky Bets dedicated EFL channel). We pitched the narrative about managers in the EFL and how the pressures of management affects their lives. 

Do they take the stress home with them and how do they manage that? 

As the piece developed across a season the narrative was always changing given the “hotseat” that is football management.

Create

From the beginning, we were keen for the piece to be led by a former manager who has previously taken the “hot seat”. Ian Holloway was a natural choice for this given his experiences both positive and negative in football management meaning he would have first hand experience. 

From the initial conversation, Ian was incredibly passionate about the project and really immersed himself in building the story and learning about the impact of football management on his peers’ lives, as well as his own. 

Ian travelled with the team to every shoot up and down the country building a strong bond with all of the crew and high levels of trust. 

As the project and narrative developed we were keen to pivot to ensure that any story was truly represented and balance was key

Deliver

Maybe to Ians surprise the piece became quite a cathartic self reflective film – learning about the impact his career had on himself and those around him. From our point of view it was important to encourage the balance of self reflection for Ian as well as telling the stories of the other featured managers. 

Ian brought a new perspective to the interviews, immediately winning the trust of his fellow managers and ensuring any guard was down so that we would learn that little bit more. 

The result was a 45 minute Documentary that sat on the LO72 Youtube channel as well as several shorts with topical relevance that sat on other Sky Bet Platforms.

Services Used

Strategy Scriptwriting Creative Video Photography PR Branded Content

Related Projects

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Sky Bet

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