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Following on from our first animation for Hodder Education, we were tasked with creating a new animation to showcase three core products. Hodder Education have since rebranded and are now Hachette Learning.

Designed for SENCO’s, SNAP is an online toolkit that profiles learners and improves learning outcomes, generating personalised reports and interventions. 

  • SNAP SPLD Profiles 20 specific learning difficulties 
  • SNAP-B Assesses 17 behavioural needs 

The award winning SNAP Maths identifies maths learning difficulties.

Create

Following on from the previous animation, we wanted to create consistency with the style of characters and animation.

Designed to be an intro to the three tools and separate programmes the short animation is designed to hit key points in an engaging way.

The creative style was already locked in, but due to the rebranding to Hachette the new brand needed to be incorporated into the creative thinking. JMP were responsible for creative planning with storyboard, script, VO recording as well as the final animation and edit.

The final product will be used as a direct sales asset for the Hachette team as well as used at trade shows and exhibitions.

 

Delivery

Delivered in three different formats for website and social channels, our creative lead for the project, Declan had this to say:

“Working with Hachette was a pleasure, again! Exploring character design, character animation and general illustration skills was an absolutely amazing way for me to start the year. 

 

Product quote from Henry Bevan (Hachette Learning):

“As someone who struggled with Maths during primary school, I know that if SNAP Maths was around back in the noughties,  its approach would have made Maths lessons less intimidating”

 

 

Services Used

Video Branded Content Motion Graphics Creative Scriptwriting

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