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Hodder Education’s Access Reading Tests (ART) and Access Mathematics Tests (AMT) are standardised assessments designed to help educators accurately gauge students’ reading and math skills. These tools are essential for identifying students’ strengths and areas for improvement, providing insights that support lesson planning and interventions. With the ability to benchmark learners aged 10–16 at both school and national levels, these tests help teachers track progress over time, forecast outcomes, and ensure that students receive targeted support when necessary. By streamlining the assessment process, ART and AMT save educators time and resources, ultimately raising the standard of education delivery.

 

Create

To increase the appeal of the two assessments, we looked to gamify them by designing a journey-style platform with engaging, game-like elements. We created a character named Alex, ensuring inclusivity through gender-neutral characteristics, such as they/them pronouns, a unisex name, and an androgynous look. Our process included scripting, storyboarding, final animation, with character creation and small world-building to create an interactive, visually appealing platform. The final product is used as a sales asset for the Hodder Education team during key purchasing cycles and we will see Alex pop up in other Hodder Education videos soon.

Character Rigging

Our motion graphics guru, and editor on this project has also given a brief tutorial and breakdown of how the character was created for this project.

 

 

Services Used

Video Branded Content Motion Graphics Creative Scriptwriting

Related Projects

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Kevin Brain, Head of Social & Content

Sky Bet

We’re really pleased with not only the end product but the entire process. The team clearly understand our industry and demonstrated why they are regarded as industry leaders throughout the journey. The final videos have gone down really well with clubs and fans alike, and deliver on all of our initial objectives and beyond.

Ben Rigby, Marketing Manager

EFL iFollow

We’ve used JMP for several years and what makes them so great is not just the quality of their work, but the brilliance of their people. The culture of the business clearly shines through. The work is always a fantastic standard, on brief, on time, innovative and creative. Five stars.

Nabil Hassan, Digital News Manager & Communications Manager

England Rugby, RFU

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