Overview

Back in May 2024, we supported Sky Bet and the British Heart Foundation on the launch of the Every Minute Matters campaign. 

As we moved into the second phase of the campaign at the end of 2024, and with over 150,000 people already signed up to learn CPR via RevivR, ambassador Tom Lockyer joined a few friendly faces from clubs around the country to discuss the importance of learning CPR.

This Included

Then head coach of Luton Town, Rob Edwards, who has lived and breathed this campaign and experience alongside Tom, twice.

Good friend, and welsh teammate Ethan Ampadu.

It also coincided with the South Wales derby and ahead of the big derby game, Cardiff supporter and cardiac arrest survivor Andrew Barnett met with both Swansea City captain Matt Grimes and Cardiff City captain Joe Ralls to help lead Every Minute Matters ambassador and Luton Town captain Tom Lockyer mobilise Cardiff and Swansea fans behind the campaign.

The campaign aim is to fill three Wembley stadiums and get 270,000 people to learn CPR via the online RevivR tool and as we head into the recently announced relay at the end of March and into April, as well as the play-offs in May, we are looking forward to supporting on the final phase of this life-saving campaign.

JMP is a true partner for us. They have embraced our ambition and are able to offer us a full service from research to pre and post-production. In a world where brands are looking more and more for fast turnaround ‘premium social’ output that is affordable, JMP could not be better placed.

Kevin Brain, Head of Social & Content

Sky Bet

JMP are an agency I can trust to 100% deliver against any brief I have given them. Their communication is quick and efficient and they are always on hand to help, whatever the time frame!

Jess Wade, Content Marketing Manager

Sky Bet

We’re really pleased with not only the end product but the entire process. The team clearly understand our industry and demonstrated why they are regarded as industry leaders throughout the journey. The final videos have gone down really well with clubs and fans alike, and deliver on all of our initial objectives and beyond.

Ben Rigby, Marketing Manager

EFL iFollow