Listen

We’re delighted to have started collaborating with England Golf, with the first project documenting their visit to Twickenham as part of the Premiership Rugby Content Capture Day.

The proposal was to see which of the ten Premiership teams was the best at golf via an engaging chipping challenge… which brought about some interesting results.

As well as the challenge, we were also tasked with speaking to key figures about the relationship between golf and rugby and why people should get into golf. 

Create

Aiming at three targets, the players and Directors of Rugby involved, including Harry Randall, Pat Lam, Rob Baxter, Jamal Ford-Robinson, attempted to chip in as many points as possible within the time limit. 

With the contributors mic’d up, we managed to capture some great exchanges!

As for who came out on top, you’ll have to watch the full video to find out.

 

Deliver

Whilst at Twickenham, we conducted interviews with players and coaches across all clubs and delivered content, to be shared across England Golf, Premiership Rugby and club channels. On the day we captured so much quality content that the number of deliverables increased, partly because of the competitive spirit of players and coaches, who would have guessed(!). Following the event we had wrap-up discussions on how we could improve for the next activation. 

Related Projects

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Jon Bland, Director

Verde

JMP are an agency I can trust to 100% deliver against any brief I have given them. Their communication is quick and efficient and they are always on hand to help, whatever the time frame!

Jess Wade, Content Marketing Manager

Sky Bet

We’ve used JMP for several years and what makes them so great is not just the quality of their work, but the brilliance of their people. The culture of the business clearly shines through. The work is always a fantastic standard, on brief, on time, innovative and creative. Five stars.

Nabil Hassan, Digital News Manager & Communications Manager

England Rugby, RFU

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