Listen

The Bristol, North Somerset and South Gloucestershire Integrated Care Board (BNSSG) approached JMP with a brief to make a three minute video to be sent out to patients that are going through the Cancer Fast Track pathway in the West of England. The concept is to aid the understanding of the reason and explain what happens on a fast track cancer referral pathway. As an agency we understood the importance of the video and how we needed to be sensitive, clear and concise as the target audience would be going through an extremely worrying time. The client also wanted this to be translated into several different languages as well as British Sign Language.

Create

The client came to us with a script that had been put together by their management team and cancer doctors. We ran it past our very talented in-house creative team and script writers to tone it into an engaging but informative script. Our team met with the client to discuss options and challenges faced with the transcreation of the video into several different languages. As an agency we put forward several options, keeping in mind that this is public money, we wanted to be as cost effective as possible. Collaboratively we decided on making one master video with voiceover and then from that we would version different edits re-laying the voiceover for the different languages. We started pre-production with the creation of a storyboard, a strong narrative that followed the script closely. This was signed off by the client and we then searched for filming locations and featured artists to take part. The shoot took place over a three day period, filmed in several locations including a park, a residential address, a Doctors surgery and Bristol Royal infirmary. Then our post production team got to work editing the master video – from that we recorded several different languages and laid that to the videos.

Deliver

We delivered ten final versions of the Cancer Fast Track video to the client, this included English master version 3mins, English socials short 1min, British Sign Language version, Bengali version, Cantonese version, Polish version, Punjabi version, Romanian version, Somali version and Urdi version. Each version was delivered in three formats; 16×9 ratio for YouTube & Website use, 4×5 ratio for social media platform use and then one without subtitles. 

What we say

“This was a really important video to get right – such a fundamental message needed to be conveyed in English and in several different languages. As always, clear and collaborative communication with client was essential, but even more so to resolve the translation challenges we faced in producing these videos – The BNSSG client were fantastic to work with and really helped the process run smoothly”

 

Alex McCarter – Senior Producer

Services Used

Video

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